Transparency
Companies can pay to be seen. They can't pay to control your answer.
Every product on Check My Choice carries a label telling you exactly why it's there.
Last updated September 24, 2026
The labels
- AI Recommended
- Surfaced by our matching engine from your stated requirements. Nobody paid for this place.
- Organic
- Found in the catalogue on its own merits. No payment involved.
- Sponsored
- A business paid for visibility. It cannot outrank an organic match or pass a requirement it fails.
- Affiliate
- We may earn a commission if you buy. It does not change the ranking or the verdict.
- Business Featured
- Listed by the seller's own verified business account on Check My Choice.
What payment can and can't do
- Can: show a product in a clearly marked Sponsored or Featured slot.
- Can't: change the AI's ranking, verdict, or ✓ / ⚠️ / ❌ checks.
- Can't: make a product that fails your requirement (like budget) appear to pass it.
- Can't: push a paid product above a better organic match.
Affiliate links
Some store links earn us a small commission if you buy. It costs you nothing extra and has no effect on what we recommend.